Stop the Demand Project Case Study
In a series of months, Stop the Demand Project, a human rights organization, accumulated 620,000+ organic views on just Instagram alone.
620,000+
Video views
3+ million
Engagements
5.1k+
Followers
SUMMARY
Stop the Demand Project followed FYSH's social media strategies through coaching and consulting.
With a consistent posting schedule, high-quality video content, and a dedicated team, Stop the Demand Project has built a solid online community centered around stopping the demand for human rights abuses.
CAMPAIGN OBJECTIVES
Grow a digital community
Raise awareness for injustice
Ceate educational content
Stop the Demand Project wanted to launch a digital campaign to educate people on human rights abuses. While working with FYSH, Stop the Demand Project adopted a strategy of consistently creating short form videos and utilizing effective viral marketing social media tactics.
“FYSH has given Stop The Demand Project a brand new identity on our social media platforms across the board. The results were instantaneous and it's been a fantastic experience collaborating with their team. They're always receptive to exchanging new ideas, and going above and beyond for us. 10/10 would recommend.”
JORDAN HUI
Chief Operating Officer (COO), Stop the Demand Project
END RESULTS
Stop the Demand Project saw massive organic results within just a few months. In seven months, the company reached over 3 million people while building a following dedicated to ending human rights abuses.
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